Overview

Skyline Dental, a clinic in Ottawa known for sedation dentistry, is undergoing an expansion to attract a wider patient demographic. With a history spanning 30 years, the clinic is recognized for its ability to calm anxious patients and offers a welcoming atmosphere in a beautifully designed space. To help achieve their growth goals, they've enlisted my expertise.

Roles and Responsibilities

My task is to broaden Skyline Dental's market reach and enhance its digital footprint to reflect the quality and breadth of its services. I strategically plan and execute campaigns aimed at increasing both follower engagement and patient intake. This involves focusing on organic and paid lead magnets to raise attention to for high-demand services like Whitening and Invisalign.

Execution and Impact

The campaign kicked off with the objective of reaching 10,000 followers by the end of the year. From January to April 2024, we successfully doubled the clinic's social media follower growth compared to the previous four months (September to December 2023). This was achieved through a combination of engaging content and targeted advertising, emphasizing the clinic’s strengths and patient testimonials.

Results

The strategic use of social media has significantly impacted new patient numbers. The campaign is still ongoing, but the results have been promising, laying a strong foundation for continued growth and achievement of our end-of-year targets.

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